Clouds in Mayfair

Clouds in Mayfair

This week was filled with all things CLOUDSTART! Now I won’t go into the nitty gritty of the details of AWS CloudStart but if you don’t know what it is by now, you are definitely missing out! I mean, how can 2 years’ worth of free AWS cloud credits not be the most exciting innovation a tech company can get involved in? It’s the innovation that births other innovations, you could even say the mother of all innovations! (Can you tell I have been completely absorbed with CloudStart yet?)

I think starting to arrange events in conjunction with Turkish tech parks has proven to be one of the most interesting learning curves. And yes, there have been many so far! One aspect of arranging events or doing business internationally that may seem minor but is extremely important is the cultural nuances. To have an affective and cohesive working relationship, you have to be mindful of ‘the way things are done around here’.  This ensures all parties are on the same page, nothing gets lost in translation, and ultimately-everyone is happy. Luckily for us at IAC, our founder has a great understanding of these cultural nuances as she herself is Turkish. This makes communicating with our Turkish partners and outlining and understanding everyone’s roles in putting together a great event much easier. It also comes in handy for more practical reasons such as ensuring our posters actually make sense to our target audience. My assistance in this department can only go so far I’m afraid!

Event planning also included putting together our social media strategy. It was interesting to see how efficient actually sitting down and compiling all the necessary communications in advance was, as you do not realise how much of a process event advertising is. Sitting down and making sure I already knew everything that was to be shared and at what time, with which promotional collateral means our time could be used more effectively moving forward. One of things I wanted to master before coming into this internship was time management, and its exercises such as this; not just having an idea of what you do and want to say but having everything ready to go is a big part of it!

On another note, in addition to working from home, I became a member of quite a prestigious union and as such gained access to their property in Mayfair to work from. Not only is the place beautiful but it has a very different energy from our other work space. The demographic is worlds away the last work space, very Mayfair-esque! This shows the benefits of this internship, having the flexibility to work from home in pyjamas, to an innovative start up environment in a shared work space, to drinking tea in a prestigious members-only club. You are really given the freedom to experience different environments, and I love observing the people who work here, showing me the variety of the business culture in this city!